Meet The Team

amisho baraka

Co-Founder

Sho is the COAMTTPTWHCF, or the Chief Officer of Adding More to the Plate than We Have Capacity For. He believes that true good.ness is finding satisfaction in the blessings of others. His current mantra is "Be Good." which makes the Roll Call (now availble for preorder) his most beloved shirt. Sho is super spiritual, so nautrally he takes the term spirit animal quite literally & feels most connected to the Lion (of Judah). On a typical day you can find Sho reading, thinking, creating, loving his kids and doing adult things with his wife. Fun fact: Sho was booed off stage at the Jamie Foxx Show while rapping as a teen.

nasia danielle

Co-Founder

Nasia is Good.Culture's "I think I can finish in an hour" (but it actually takes her a day) specialist. Her philosophy of good. is the freedom of choosing joy everyday. She believes hoodies are professional work attire which makes the "In Ya Hoodie" her go-to look. As a tall, friendly, super adorable woman she naturally finds the giraffee as her spirt animal. On a typical day, you can find Nasia oversaturating anyone around with New Girl references. Fun Fact: She owns over 500 films and passwords to 7 streaming services that her friends pay for. Movie night, anyone? 

jon parker

Co-Founder

JP is our Director of TWERKology with a consentration in Body-ody-ody. He sees the most good. in the world when he's twirling in circles on his roller skates. Jon prides himself on being a follower and love's the In Ya Hoodie because Nasia picked it first. Jon don't care. Jon don't give a sh*t, just like his spirit animal, the honey badger. Generally Jon spends his time writing essays to scholarly publications in comic sans & drinking alcoholic beverages with cute names like Pink Crush. Fun fact: JP didn't get back to Nasia with his bio, so she took a bit of creative liberties with the details. Eh, close enough.